There’s often an awful silence between putting some great new content on your website and seeing it in the search engines. Hello, Google? Bing? Anybody? Even if it’s optimised, with relevant links and written on a subject that you think other people would like to talk about, it might take a while to be picked up by the crawlers. Wake up search engines!
But there’s a fix: you can use a method known as ‘pinging’ to speed up the indexation process a little. Pinging in the broader sense is used to identify problems in the connection between a computer and the domain. What is pinging, you might wonder. A computer user will look for connection errors by pinging the domain and see how quickly the domain responds (or if it responds at all!) SEO Pinging was originally invented for bloggers who were publishing new content everyday -- so you can see how the same tool can be used for websites which publish new content on the regular.
So how do you ping, you ask? It usually works like this: type the URL of your new content into a pinging tool and the tool will ‘ping’ the search engines to let them know that your page is up and ready to be crawled, indexed, shared, etc. If your content is optimised and SEO-friendly in every other way, then you should see pretty good results from this.
Some Pinging don’ts:
1. Don’t ping if you’re not adding new content – this is counterproductive and may result in a blocked IP address!
2. Don’t worry about how often you ping if you are actually adding new content each time!
Huge blogger services like Wordpress use ping every time you post an update – that’s what makes your content so indexable every time you post there. But there’s a catch, re-post the same post too often as you make edits and risk being perceived as a ping-spammer. There are actually plugins you can use to optimise your Wordpress pinging. Learning to be more proactive about getting your pages indexed is an easy win for your website.
Our Pinging picks: