As social media sites continue to influence business and marketing strategies, businesses are focusing on the latest trends to implement into their online structures. 2012 was a monumental year for social networking with top sites including Facebook, Pinterest, Google + and LinkedIn marching to record global user numbers. With the boom in multi-platform devices such as mobile and tablets, the importance of social media in society is only set to increase. Here are some trends to boost your business models in 2013.

Interest in Pinterest

Since its creation in 2010, the visually orientated site Pinterest has been slow on business uptake compared to sites such as Twitter and LinkedIn. An infographic early in 2013 stated that around 71% of businesses were yet to use Pinterest as part of their business structure. However, CEO Ben Silbermann has stated this month that “[Pinterest] is building the foundations to monetize” after raising $200 million in March at a $2.5 billion evaluation.  Pinterest is now growing in interest over various platforms including mobile web, apps and PC’s.

Networking on the go

More social media figures are stating that users are increasingly shifting away from browsing content via their personal computers to using their smart phones and tablets. Many industry insiders have noted 2015 as the year when mobile search will overtake other platforms for internet browsing in general.

Personalised campaigns 

Users now have more opportunities to pick and choose what they like, what they want to see and rank its popularity. Marketers are connecting to individuals by humanising their campaigns so that there is a face to a brand name. Brands are also creating sociable, engaging content which is still professional and of high-quality.

Video

Online video advertisements are now competing with television adverts as video views rose from 2% in the last three months of 2011 to 12% in the last three months of 2012. Users are drawn to the interactive tools within online video advertisements alongside reduced duration times.

Podcasting

Branded sound bytes and podcasts are also set to become a larger trend in 2013. They are one of the most effective ways to be heard and can be relatively simple to set up. Podcasts can also project personality, humour and individuality to further connect a business to their customers.

Emerging markets

Marketers will be investing more time and energy into catering for countries experiencing a rise in social media usage including India and Indonesia. Jakarta in Indonesia, the world’s fourth most-populous country, was named as the number one Twitter city in the world in 2012 as it was revealed that an astounding 15 Tweets per second were being sent every day.